By Nikie Yang
Taylor Swift + Beyonce + Barbie = economic stimulation.
This glamorous combination of girl power has kept the U.S. economy out of a recession due to the billion-dollar spending spree that has occurred in the wake of these girl bosses, benefiting multiple businesses and industries.
Bonus: If you make it to the end of this article, there's a quick guide to ‘girl math’ so you can too be a Barbie contributing to the economy
Taylor Swift’s Impact
Taylor Swift is the world's largest female artist and this year she started her much anticipated ‘Eras tour’ which brought in an influx of revenue for businesses around America:
Average fan spending on her concerts (tickets, outfits, merch, food, travel, accommodation) was found to be $1,327
Cincinnati made a net worth of $92 million during Taylor’s 2 day stop, benefitting hotels, restaurants and clothing stores all around
Predicted Eras tour global impact: $5 billion
Beaded bracelet companies have exceeded projected supply → 300% sales
Taylor gave over $55 million in bonuses to everyone working on her tour (150k each), including truck drivers, dancers, caterers, stage crew and more!
Barbie’s Impact
Barbie has been the most anticipated movie of the year, helping raise economic revenue in America and globally through ticket sales, merch, and dolls and has benefitted other businesses through the promotions in the Barbie movie
Made $774.5 million worldwide
$337 million globally in its opening weekend
Release with entertainment sales up 13% (fun fact: Taylor's lucky number)
Mattel (Barbie doll maker) saw shares rise over 20%
Beyonce's Impact
The start of Beyonce's tour has marked a significant impact in the entertainment industry and is alongside Taylor Swift in breaking through the glass ceiling.
Spending by Beyonce fans increased inflation in Sweden and UK
Predicted to bring in $2.1 billion overall industries
$1,800 spent by fans on average for her concert
Why spending has increased
The increase in feminist ideas and movements has grown this past year, with major female icons dominating all different industries, nota-‘bally’ the Matildas and the increase in the media attention and viewership of women's soccer. The increase in spending can also be attributed to the lower pay gap between men and women, allowing women to have more leeway with their spending.
The growing excitement and lead-up to the Barbie movie was due to the increasing desire for the female audience to be seen and heard now and has allowed everyone to celebrate individuality and girl power. The lack of concerts due to the pandemic has fuelled fans to go all out for these 2 icons and has justified high consumerism.
Overall the American economic rate has grown by 2.4%, marking a significant stimulation in the economy, especially with the ongoing cost of living crisis. Showing that females and female icons really rule this year we are seeing on our screens and stages.
This all just evidently further proves Beyonce’s statement:
“Who run the world? Girls!”
Girl Math
Additionally, here's an extra guide on how girl math works and how to ‘girl math’ effectively, so you can contribute to the Australian economy like these Barbies.
Girl math has been trending on TikTok and it is essentially loose rules to justify irresponsible spending on useless items.
Rule 1:
ANYTHING bought with cash under $10 doesn’t exist/affect your bank account. If there's no record of it online, it DOESN'T exist.
Rule 2:
If you return something and you get your money back, it is essentially just FREE money, even better if you only spend a certain portion of it, you’re saving yourself extra money
Rule 3:
If you buy an item worth $100 but you wear it 10 times, it’s basically only $10 and $10 is technically the price of a meal so if you don’t spend that $10 on a meal, it’s basically FREE.
Rule 4:
If you buy an item worth $40 and it costs an extra $20 until you reach free shipping, buying an extra item you don’t need but is worth more than $20 is literally free.
Rule 5:
If your favourite store is having a BIG sale and you don’t buy something from it, you’re technically losing money because why buy it at full price later on when you can buy something you didn’t know you needed at a discount?
Overall, this is just logic, common sense and girl maths. I hope this helps and happy spending!